Fauziah, Lailatul Jannah (2025) KAMPANYE EDUKASI UNTUK MENINGKATKAN KESADARAN ORANG TUA AKAN PENTINGNYA SENSORY PLAY PADA BALITA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The discovery of the problem phenomenon among the middle to lower middle class in Surabaya City regarding parents' lack of knowledge about the impact of sensory stimulation on child development. The discovery of this problem is based on the development of the trend of sensory stimulation through sensory play, which is currently viral on social media and then traced by taking samples in 31 Districts in Surabaya City. It was found in several districts in Surabaya City that many parents did not meet the indicators as parents who understand and are aware of the impact of sensory stimulation on child development. Then three districts were selected with the highest percentage of lack of understanding, namely Tambaksari District, Semampir District and Wonokromo District. Following the science of Visual Communication Design, a solution to the problem was chosen through the educational campaign media for sensory stimulation through sensory play entitled Berseri "Bermain Sensorik Riang dan Interaktif" This Berseri campaign is packaged using semi-formal language and the simplest possible approach in order to attract sympathy from the target audience. The Berseri Campaign Media is a face-to-face workshop program that disseminates information about sensory play via Instagram. The implementation of the workshop program is also equipped with the provision of sensory play kits or sensory play teaching tools so that parents are more facilitated when providing sensory stimulation to their toddlers. The Berseri Campaign was warmly welcomed by parents or target audiences who felt helped and benefited by the campaign activities and hoped for the continuation of activities such as the Berseri Campaign.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NE Print media N Fine Arts > NK Decorative arts Applied arts Decoration and ornament |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Mrs. Lailatul Jannah Fauziah | ||||||||||||
| Date Deposited: | 17 Jun 2025 06:40 | ||||||||||||
| Last Modified: | 17 Jun 2025 06:40 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/37574 |
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