Meiliya, Amanda (2025) STRATEGI PEMASARAN FASHION BEKAS/THRIFT SHOP DALAM MENINGKATKAN PENJUALAN DI KOTA SURABAYA (STUDI PADA TOKO TEBAL.ID SURABAYA). Undergraduate thesis, Universitas Pembangunan Nasional Veteran Jawa Timur.
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Abstract
This study aims to identify and analyze the marketing strategies implemented by a secondhand fashion business (Tebal.Id Surabaya) to increase sales in the city of Surabaya. Using a qualitative approach, the research examines how the combination of the 4P marketing strategies (Product, Price, Place, and Promotion) contributes to boosting sales and strengthening brand awareness in the secondhand fashion market. Data were collected through in-depth interviews (with the owner, marketing division staff, and two customers), observation, and documentation, then analyzed using data reduction, data presentation, and conclusion drawing techniques. The results show that the use of digital marketing strategies, interactive promotions through social media, and the application of competitive pricing successfully enhance consumer appeal and directly impact the sales growth of Tebal.Id Surabaya.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Amanda Meiliya | ||||||||
| Date Deposited: | 20 May 2025 07:29 | ||||||||
| Last Modified: | 20 May 2025 07:29 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36367 |
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