Irmaya, Nindi (2025) Pengaruh Experience, Trust, Customer Satisfaction Terhadap Repurchase Intention Pada Pemesanan Layanan Goride di Aplikasi Gojek (Studi Pada Mahasiswa di UPN "Veteran" Jawa Timur). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine the effect of Customer Experience (Customer Experience), Trust (Trust ), and Customer Satisfaction (Customer Satisfaction). This study highlights how these three factors can shape Repurchase Intention among UPN “Veteran” East Java students who often use GoRide services. The method used is quantitative analysis with multiple linear regression approach. Data was collected through questionnaires distributed to 100 respondents. In this study, the variables of Customer Experience, Trust , and Customer Satisfaction were analyzed to determine how much influence they have on Repurchase Intention. The results showed that Customer Experience has a positive and significant influence on Repurchase Intention. However, Trust and Customer Satisfaction have no significant effect partially on Repurchase Intention. However, simultaneously, the three variables have a significant influence on customer decisions to reuse GoRide services. Keywords: Customer Experience, Trust , Customer Satisfaction, Repurchase Intention, GoRide, Gojek.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Nindi Irmaya irmaya | ||||||||
| Date Deposited: | 21 May 2025 08:21 | ||||||||
| Last Modified: | 21 May 2025 08:21 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36354 |
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