Firosya, Ardilla (2025) Evaluasi Faktor Penerimaan Superapp WONDR by BNI Menggunakan Model Modifikasi TAM. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
SuperApp wondr by BNI is a new digital banking application as a result of the transformation of BNI mobile banking that integrates various financial and non financial services in one platform to provide a more practical, efficient, and personal digital banking experience. The transition from BNI mobile to wondr by BNI as a new technology faces challenges in user adoption. Several challenges in implementing technology, such as system adjustments, feature optimization, and increasing service stability, can affect user experience and consumer trust levels. This thesis aims to trigger the acceptance factor of Whatsapp wonder by BNI using the modified TAM model. The analysis was carried out using the Partial Least Square-Structural Equation Model (PLS-SEM) technique using the assistance of SmartPLS 4 software. This thesis involved 384 respondents, which were determined based on the Lameshow formula calculation with a purposive sampling technique. The results of this thesis show that the factors of acceptance of the Wondr application by BNI are perceived ease of use, perceived benefits, trust, and rewards which are proven to be significant based on path coefficient testing with P-values < 0.05 and T-statistics ≥ 1.96. These results indicate that ease of use, perceived benefits, trust, and incentives provided play an important role in encouraging the adoption of Whatsapp Wondr by BNI. Keywords: SuperApp, Wondr by BNI, Mobile Banking, TAM, SEM-PLS
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | Q Science > Q Science (General) T Technology > T Technology (General) > T58.6-58.62 Management Information Systems |
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| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||||||
| Depositing User: | Ardilla Firosya Sarpan | ||||||||||||
| Date Deposited: | 09 Apr 2025 07:21 | ||||||||||||
| Last Modified: | 09 Apr 2025 07:21 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/35908 |
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