Wirayudha, Pandu (2025) Strategi Humas Dalam Meningkatkan Citra Positif PT. Pilar Putra Perkasa. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the Strategy in Improving Positive Image of PT. Pilar Putra Perkasa, a construction services company established in 2018. As a relatively new company, PT. Pilar Putra Perkasa faces challenges to expand its business reach and increase client trust, especially in maintaining good relationships with its partners. The research method used is descriptive qualitative, with data collection through in-depth interviews, direct observation, and document analysis. Research informants consisted of company leaders and project managers who were directly involved in the lobbying and negotiation process. The results of the study show that PT. Pilar Putra Perkasa has succeeded in utilizing strong interpersonal relationships to win projects and maintain client loyalty, quite significantly. Key factors in this success include communication skills, flexibility in adapting to client needs, and the ability to formulate persuasive arguments. The findings also show that communication strategies do not only focus on financial aspects, but also include managing long-term relationships with clients to ensure project sustainability. The conclusion of this study emphasizes the importance of effective business communication in the construction sector, which can be a reference for other companies in strengthening their market position through solid relationships with clients and the implementation of effective communication. Keywords: Positive Image, Organizational Communication, Public Relations, Business Development, PT. Pilar Putra Perkasa
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.3 Communication in Organizations | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Pandu Wirayudha | ||||||||
| Date Deposited: | 30 Jan 2025 02:41 | ||||||||
| Last Modified: | 30 Jan 2025 04:27 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/34435 |
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