Anggraini, Listiana (2025) Pengaruh Gratis Ongkos Kirim Dan Cash On Delivery (COD) Terhadap Keputusan Pembelian Pada Pengguna E-Commerce Lazada Di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
In the digital industrial era, consumer behavior is influenced by technological advancements and information systems. As human life evolves, technology plays a significant role. The rapid growth of information technology in various fields also facilitates global human connections. Lazada, an e-commerce platform, exemplifies technology simplifying online shopping. This study aims to investigate the impact of free shipping and cash on delivery (COD) on purchasing decisions among Lazada e-commerce users in Surabaya. Employing a quantitative approach, the research population consists of Lazada users, with a sample focusing on Surabaya-based users. Non-probability sampling with purposive sampling techniques was applied. Data collection utilized questionnaires with 130 respondents aged 17-35. SmartPLS 3.0 analyzed the data. Findings that free shipping positively influences purchasing decisions, COD significantly impacts purchasing decisions, and the combination of free shipping and COD positively affects purchasing decisions. Keywords: Cash On Delivery (COD), Free Shipping, Purchasing Decision.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Listiana Anggraini | ||||||||
| Date Deposited: | 17 Jan 2025 07:02 | ||||||||
| Last Modified: | 17 Jan 2025 07:02 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/34115 |
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