Firmansyah, Muhammad Wildan (2025) Pengaruh Digital Marketing Terhadap Omzet Penjualan Bunga Potong Krisan di CV Sekartika Jati Kencana Kota Batu Malang. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
CV. Sekartika Jati Kencana is a company operating in the cut flower plantation sector. A decrease in sales volume results in a decrease in income. The research objective is to describe the application of digital marketing, analyze CV income. Sekartika Jati Kencana, and analyzing the comparison of purchase transactions at CV. Sekartika Jati Kencana in conducting conventional and digital marketing. The sample determination method is purposive sampling. Collecting primary data by means of interviews and observations. The results of this research are 1) CV Sekartika Jati Kencana applies digital marketing as a marketing medium to improve branding, and uses social media marketing for advertising. 2) Revenue from digital marketing is IDR. 88,400,000 and conventional marketing IDR 79,800,000. Income at CV Sekartika Jati Kencana is IDR 104,088,515 per year. 3) T-test results comparing CV product purchase transactions. Sekartika Jati Kencana can conclude that the digital marketing that has been implemented can affect CV's income. Sekartika Jati Kencana. Keyword: Digital Marketing, Income, Cut Flower
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD1401 Agriculture-Economic aspects | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | M Wildan Firmansyah | ||||||||||||
| Date Deposited: | 17 Jan 2025 07:46 | ||||||||||||
| Last Modified: | 17 Jan 2025 07:46 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/34006 |
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