PERANCANGAN BRAND ACTIVATION SINNER AND CO UNTUK MENINGKATKAN BRAND AWARENESS

Saputra, Made Lingga (2024) PERANCANGAN BRAND ACTIVATION SINNER AND CO UNTUK MENINGKATKAN BRAND AWARENESS. Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.

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Abstract

Sinner and Co is a workshop that bridges the desires of individuals who share a common interest in the custom motorcycle world. Sinner and Co has strong roots, and the motorcycles produced by this custom chopper specialist workshop showcase a distinctive taste and character. Built entirely by hand and independently from scratch, the creations deliberately avoid following mainstream custom motorcycle trends, emphasizing uniqueness and individuality. Despite being relatively well-known in the custom world, the owner, Gembeng, expressed his challenges in reaching a broader audience and making the workshop more widely recognized. The limited knowledge of marketing among builders and custom workshops in the current era has made it difficult to raise awareness among the general public and potential customers. Sinner and Co is categorized as a workshop that implements minimal marketing activities. Using a research approach combining qualitative and quantitative methods, this study analyzes consumer perceptions of the SINNER AND CO brand and relevant market trends. Qualitative findings, such as in-depth interviews and observations, were used to understand consumer needs and expectations. Meanwhile, quantitative data from online surveys provided a broader overview of the current level of brand awareness. Based on the research findings, an innovative and engaging brand activation concept was designed, with a booth display as its main medium. The booth display introduces a mini-museum concept, showcasing parts of a chopper motorcycle along with its forms, history, and development over time, enhancing knowledge about this custom motorcycle genre. The booth display design integrates strong visual elements, interactivity, and a unique consumer experience to attract attention and create a lasting impression. Additionally, brand activation activities are supported by various digital and social media promotions to expand reach.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
UNSPECIFIEDChidtian, Aileena S. C. R. ElNIDN0019018702UNSPECIFIED
UNSPECIFIEDNisa, Diana AqidatunNIDN0011069006UNSPECIFIED
Subjects: N Fine Arts > N Visual arts
N Fine Arts > N Visual arts > N400-3990 Art museums, galleries, etc.
N Fine Arts > N Visual arts > N61-72 Theory. Philosophy. Aesthetics of the visual arts
N Fine Arts > NC Drawing Design Illustration
N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
N Fine Arts > NX Arts in general
T Technology > TT Handicrafts Arts and crafts
P Language and Literature > P Philology. Linguistics > P93.5 Visual Communication
Divisions: Faculty of Architecture and Design > Departement of Visual Communication Design
Depositing User: Made Lingga Saputra
Date Deposited: 17 Dec 2024 04:45
Last Modified: 17 Dec 2024 04:45
URI: https://repository.upnjatim.ac.id/id/eprint/33509

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