Pengaruh Rebranding Dan Social Media Marketing Terhadap Keputusan Pembelian Pada Cv Agam Ac, Di Kota Banjarbaru, Kalimantan Selatan

Pradana, Dony (2020) Pengaruh Rebranding Dan Social Media Marketing Terhadap Keputusan Pembelian Pada Cv Agam Ac, Di Kota Banjarbaru, Kalimantan Selatan. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

This study aims to analyze the influence of rebranding and social media marketing on purchase decisions at CV Agam AC in Banjarbaru, South Kalimantan. Using a quantitative approach with a sample of 100 respondents selected through purposive sampling, the study employed SmartPLS software for data analysis. The results indicate that rebranding has a positive and significant effect on purchase decisions, as does social media marketing. Both variables were found to significantly influence consumer purchase decisions at CV Agam AC

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
UNSPECIFIED	Kusuma Wardhani, Nuruni Ika	NIDN0709106302	ikanuruni.mnj@upnjatim.ac.id

Subjects:

H Social Sciences > HC Economics

Divisions:

Faculty of Economic > Departement of Management

Depositing User:

Dony Pradana Pradana

Date Deposited:

12 Dec 2024 06:41

Last Modified:

12 Dec 2024 06:41

URI:

https://repository.upnjatim.ac.id/id/eprint/32996

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