Maharani, Liany Fari Adelia (2024) STRATEGI PROMOSI MELALUI LIVE SHOPPING DALAM MENINGKATKAN VOLUME PENJUALAN BYKIDDOS SIDOARJO. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
Abstract Live shopping is an effective strategy to maintain business continuity and growth in the digital era. By optimally utilizing Shopee Live, Bykiddos is able to increase consumer appeal, expand market reach, and strengthen its position in the baby and children's fashion category on Shopee. This research aims to analyze the effectiveness of promotional strategies through the live shopping feature in increasing sales volume on the Shopee Bykiddos account. The approach used in this research is descriptive qualitative with the SWOT analysis method to evaluate strengths, weaknesses, opportunities and threats in implementing the promotional strategy. Data was collected through in-depth interviews with Bykiddos as well as direct observation of live shopping activities on Shopee. The research results show that the promotional strategy through the Shopee Live feature has had a positive impact on increasing Bykiddos' sales volume. SWOT analysis places Bykiddos in quadrant I (X;Y) (1.43;1.25), which recommends implementing aggressive strategies to take advantage of market opportunities while strengthening competitive advantages. This strategy includes utilizing special discount promotions during live streaming, direct interaction with consumers, and increasing the frequency of live shopping sessions. Keywords: Bykiddos, E-commerce, Sales, Promotion, Shopee
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | MAHARANI LIANY FARI ADELIA | ||||||||
| Date Deposited: | 12 Dec 2024 02:22 | ||||||||
| Last Modified: | 12 Dec 2024 02:22 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/32929 |
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