Santoso, Poppy Kayana Prayagita (2024) Analisis Penerimaan Audiens Terhadap Gerakan Boikot Produk Israel Pada Akun Instagram @gerakanbds. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Palestinians are calling for global solidarity through the Boycott, Divestment and Sanctions (BDS) Movement to regain the freedom, justice and equality that Israel has taken away through its genocide. As technology advances, the BDS Movement is now also being called for by activists around the world. The objective of this research is to analyze audience reception towards the boycott of products affiliated with Israel on the Instagram account @gerakanbds. This study employs a qualitative descriptive method utilizing audience reception analysis as articulated by Stuart Hall. Participants in this study will be categorized into three positions: dominant hegemonic position, negotiated position, and oppositional position. The results of the study show that there are 3 audiences in the dominant hegemonic position who provide support and agree that the BDS Movement has had a significant impact. There is 1 audience in the negotiated position who supports the BDS Movement, but states that the BDS Movement has not succeeded in having a significant impact. There is 1 audience in the oppositional position who does not show support for the BDS Movement.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Poppy Kayana Prayagita Santoso | ||||||||
| Date Deposited: | 06 Dec 2024 06:34 | ||||||||
| Last Modified: | 06 Dec 2024 06:34 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/32576 |
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