Nugraheni, Haliza (2024) Pengaruh Kualitas Pelayanan dan Persepi Harga Terhadap Kepuasan Pelanggan Pada PT Tirta Rohalli Widyatama di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The distributor company plays an important role in the trade cycle because they act as intermediaries between manufacturers and end consumers. The company is also responsible for distributing these products to various sales locations and ensuring that the products are available in the market. In addition, they must be able to promote the products, provide customer service, and ensure that stock is available and can be replenished in a timely manner. Behind the services offered in distribution, there are also drawbacks that affect customers when using them. The purpose of this study is to determine the effect of service quality and price perception on customer satisfaction at PT Tirta Rohalli Widyatama in Surabaya. This research uses a quantitative method. Data collection was done by distributing questionnaires to 108 respondents who had made a purchase of a product at PT Tirta Rohalli Widyatama in Surabaya. The obtained data were then analyzed using Structural Equation Modeling (SEM) based on variance. This approach, also known as an alternative SEM method, uses the Partial Least Square (PLS SEM) software. The findings of this study indicate that service quality and price perception have a positive and significant effect on customer satisfaction at PT Tirta Rohalli Widyatama in Surabaya. Keywords: Service Quality, Price Perception, Customer Satisfaction.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||||||
| Divisions: | Faculty of Economic > Departement of Economics | ||||||||||||
| Depositing User: | Ny Haliza Nugraheni | ||||||||||||
| Date Deposited: | 04 Dec 2024 03:30 | ||||||||||||
| Last Modified: | 04 Dec 2024 03:30 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/32507 |
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