Sakinah, Sakinah (2024) Pengaruh Brand Ambassador dan Brand Image Terhadap Minat Beli pada Produk Pond's di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
19012010076.-cover.pdf Download (607kB) |
|
Text (BAB 1)
19012010076.-bab 1.pdf Download (321kB) |
|
Text (BAB 2)
19012010076.-bab 2.pdf Restricted to Repository staff only until 1 December 2026. Download (344kB) |
|
Text (BAB 3)
19012010076.-bab 3.pdf Restricted to Repository staff only until 1 December 2026. Download (405kB) |
|
Text (BAB 4)
19012010076.-bab 4.pdf Restricted to Repository staff only until 1 December 2026. Download (554kB) |
|
Text (BAB 5)
19012010076.-bab 5.pdf Download (152kB) |
|
Text (Daftar Pustaka)
19012010076.-daftarpustaka.pdf Download (170kB) |
|
Text (Lampiran)
19012010076.-lampiran.pdf Restricted to Repository staff only until 1 December 2026. Download (345kB) |
Abstract
In the business world, competition increases every year, the beauty industry is a phenomenon that can be observed because of its very rapid development, so companies need to have new innovations that have an impact on consumer buying interest. The aim of this research is to test and assess the influence of brand ambassadors and brand image on purchasing interest in Pond's products in the city of Surabaya. This type of research is quantitative. A total of 100 respondents were taken in accordance with sampling requirements. The sampling technique uses non-probability with purposive sampling methodology. The data analysis approach uses the SMART PLS program. From the research results, brand ambassadors and brand image contribute to purchasing interest in Pond's products in the city of Surabaya
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce |
||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Sakinah Sakinah | ||||||||
| Date Deposited: | 02 Dec 2024 04:03 | ||||||||
| Last Modified: | 02 Dec 2024 04:03 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/32471 |
Actions (login required)
 |
View Item |