Octaviani, Siti Hawa' (2024) Peran Self Control dalam Memoderasi Pengaruh Financial Literacy, Shopping Lifestyle, dan Influencer terhadap Impulsive Buying pada Generasi Z di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Impulsive buying is the act of purchasing goods or services suddenly and without prior planning. This decision is often driven by a strong impulse that arises unexpectedly, without considering whether the product is truly needed or thinking about the long-term consequences. The purpose of this study is to analyse the role of self-control in moderating the influence of financial literacy, shopping lifestyle, and influencers on impulsive buying. The population in this study consists of Generation Z individuals residing in Surabaya who already have an income. The sample size of this study is 120 respondents, selected using purposive sampling, with data collected through questionnaires and analysed using SmartPLS. The results of the study indicate that financial literacy does not have a significant impact on impulsive buying, while shopping lifestyle and influencers have a positive impact on impulsive buying. Furthermore, self-control can moderate the influence of financial literacy on impulsive buying, but it cannot moderate the influence of shopping lifestyle and influencers on impulsive buying.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economics L Education > L Education (General) L Education > LB Theory and practice of education |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Siti Hawa Octaviani | ||||||||
| Date Deposited: | 15 Nov 2024 03:39 | ||||||||
| Last Modified: | 15 Nov 2024 03:39 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/32044 |
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