Putri, Icha Alifia Yokendy (2024) Strategi Pengembangan Agroindustri Tahu di Desa Tambakagung Puri Mojokerto. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research focuses on the development of tofu agro-industry in Tambakagung Village, Puri Mojokerto, which involves 22 small and medium industries. Tofu, as an important source of vegetable protein, faces challenges such as price competition and production waste issues. The objectives of this study were to identify the process of making tofu, analyze internal and external factors, and formulate a strategy for the development of tofu agro-industry. The methods used include SWOT analysis, IFE and EFE matrix, and data collection through observation, interviews, questionnaires, and documentation. The results of the analysis show that internal strengths include entrepreneurial experience and product quality, while weaknesses include lack of human resources and simple technology. External opportunities include high consumer purchasing power, while threats include unstable raw material prices. The proposed strategies include improving product quality, branding, optimizing strategic locations, and strengthening relationships with stakeholders. This research provides benefits for students, companies, and universities, and suggests an increased role for MSE organizations, workforce training, and investment in waste management technology. By utilizing existing strengths and opportunities, the tofu agro-industry in Tambakagung Village can be developed effectively and sustainably, contributing to the local economy and job creation.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||
| Depositing User: | ICHA ALIFIA YOKENDY PUTRI | ||||||||
| Date Deposited: | 12 Nov 2024 08:09 | ||||||||
| Last Modified: | 12 Nov 2024 08:09 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/32006 |
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