Pengaruh Store Atmosphere, Persepsi Harga dan Gaya Hidup Terhadap Keputusan Pembelian Ulang Pada Kedai Kopi Fore di Surabaya

Wulandari, Ricy Inaiyah (2024) Pengaruh Store Atmosphere, Persepsi Harga dan Gaya Hidup Terhadap Keputusan Pembelian Ulang Pada Kedai Kopi Fore di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

The purpose of this study was to determine the effect of store atmosphere, price perceptions and lifestyle on repurchase decisions at Fore coffee shops in Surabaya. This research focuses on consumers who live in the city of Surabaya and have visited Fore coffee shop at least twice. The sample used was 112 respondents, and used purposive sampling technique. Analyzed using the Structural Equation Modeling (SEM) method - Partial Least Square (PLS). The results of the study indicate that store atmosphere, price perceptions, and lifestyle have a positive and significant effect on repurchase decisions.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPurwanto, Sugeng0008016806Sugengpurwanto.mnj@upnjatim.ac.id
Subjects: H Social Sciences > HC Economics
Divisions: Faculty of Economic > Departement of Management
Depositing User: Ricy Inaiyah Wulandari
Date Deposited: 18 Sep 2024 04:21
Last Modified: 18 Sep 2024 04:21
URI: https://repository.upnjatim.ac.id/id/eprint/29412

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