Ansori, Moh. Zakaria Al- (2024) MANAJEMEN STRATEGI KONVERGENSI PADA RADIO MERCURY 96 FM SURABAYA DALAM MEMPERTAHANKAN EKSISTENSI BISNIS. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research focuses on Radio Mercury's strategic management in running convergence. This research is based on the many conventional radio industries that run on the concept of convergence in order to survive in the digital era. It is known that the presence of digital technology has changed people's consumption patterns in obtaining information and entertainment. This research aims to find out how the convergence strategy management carried out by Radio Mercury 96 FM Surabaya maintains its business existence. This research uses a descriptive qualitative approach with a case study research method. Data collection was done through observation, interviews, documentation, and a literature study. The results showed that Radio Mercury 96 Fm Surabaya has carried out convergence strategy management by conducting comprehensive management, starting with the development of new media, managing human resources, and activating digital content
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic Planning |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Moh. Zakaria Al- Ansori | ||||||||
| Date Deposited: | 22 Jul 2024 03:28 | ||||||||
| Last Modified: | 22 Jul 2024 03:28 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/26855 |
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