Ardiansyah, Bryan (2024) Personal Branding Prabowo Subianto Selama Masa Kampanye Pilpres 2024 (Analisis Isi Akun Instagram @prabowo Periode 28 November 2023 – 10 Februari 2024). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The formulation of this research problem is How is Personal Branding carried out by Prabowo Subianto on Instagram social media during the 2024 presidential election campaign This research aims to analyze Personal Branding carried out by Prabowo Subianto on Instagram social media during the 2024 presidential election campaign. The type of research used in this research is descriptive research with a qualitative approach. (Sugiyono, 2021) said that the purpose of descriptive qualitative is to describe, explain, explain, and answer in more detail the problems to be studied by studying as closely as possible an individual, a group or an event.Prabowo Subianto's personal branding has become one of the central aspects in his campaign strategy, where he tries to build and communicate his image as a leader who is strong, authoritative, and has a vision for the nation's progress. In conclusion, Prabowo Subianto's personal branding in his political campaign reflects a planned and strategic effort to build the image of a strong, authoritative leader who is committed to the values of nationalism and social care. Consistency, active engagement with the public, and the right communication strategy will be the key to success in winning public support in the upcoming elections.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Bryan Ardiansyah | ||||||||
| Date Deposited: | 22 Jul 2024 02:42 | ||||||||
| Last Modified: | 22 Jul 2024 02:42 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/26794 |
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