Rarasari, Kirana Ayu (2024) Persepsi Gen Z Terhadap Pemberitaan Media Online Bisnis.com Mengenai Gagal Bayar Pinjaman Online di Kota Surabaya. Undergraduate thesis, UPN "Veteran" Jawa Timur.
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Abstract
This research examines the perceptions of Generation Z in Surabaya towards online media coverage, specifically Bisnis.com's reports on online loan defaults. The objective is to understand how Gen Z interprets and reacts to this news, considering factors such as media literacy, trust in online sources, and the impact of the coverage on their financial decisions. The perception process includes stages of sensation, attention, and interpretation. The research methodology employs a qualitative approach, using in-depth interviews with Generation Z individuals in Surabaya. The aim is to discern the perceptions of Surabaya’s Gen Z towards the online loan default news on Bisnis.com. The findings reveal that Gen Z's perceptions vary, including negative views towards borrowers and online lending services, as well as sympathetic views towards borrowers. This study indicates that mass media have several effects: cognitive effects in the form of increased knowledge, conative effects in the form of changes in financial attitudes, and affective effects in the form of emotions felt by individuals. Keywords : Perception, Generation Z, Loan Defaults, Online Media, News
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Kirana Ayu Raras Raras | ||||||||
| Date Deposited: | 19 Jul 2024 08:09 | ||||||||
| Last Modified: | 19 Jul 2024 08:53 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/26714 |
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