CHANDRA, PUTERI ARSALTA (2024) PENGARUH DISPLAY PRODUCT, SERVICE QUALITY, DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING PADA PRODUK NEVADA DI MATAHARI DEPARTMENT STORE (Studi Pada Konsumen Matahari Departement Store Kaza Mall Surabaya). Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
This study aimed to determine in the effect of Display Product, Service Quality, and Price Discount towards Impulse Buying on Product Nevada at Matahari Department Store. This research is an associative research with a quantitative approach. The population in this study were consumers of Product Nevada at Matahari Department Store Surabaya with a sampling technique that is purposive sampling. The number of samples used in this study was 100 respondents with a questionnaire data collection technique. The data analysis technique used to answer the proposed hypothesis is multiple linear regression using SPSS 25 For Windows. The result of this study indicate that Product Display, Service Quality, and Price Discount simultaneously have a positive and significant effect on Impulse Buying for Nevada product customers at Matahari Department Store Kaza Mall Surabaya. Product Display partially has a positive and significant effect on Impulse Buying for Nevada product customers at Matahari Department Store Kaza Mall Surabaya. Service Quality partially has a negative but significant effect on Impulse Buying for Nevada product customers at Matahari Department Store Kaza Mall Surabaya. Price Discount partially has a positive and significant effect on Impulse Buying for Nevada product customers at Matahari Department Store Kaza Mall Surabaya.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | puteri arsalta chandra | ||||||||
| Date Deposited: | 19 Jul 2024 06:24 | ||||||||
| Last Modified: | 19 Jul 2024 06:24 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/26675 |
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