Sagita, Rossana Trisna (2024) Persepsi Pengunjung Terhadap Brand Image Pada Beauty Event Di The Girl Fest Surabaya 2023. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The beauty market in East Java is very developed, especially in Surabaya according to data collected by the Surabaya City Trade and Industry Service (Disperindag). In the era of the onslaught of beauty bazaars in Surabaya, the event organizer held a beauty bazaar, one of which was The Girl Fest Surabaya 2023 organized by Rahasia Gadis and Rans Entertainment. The purpose of this study was to determine the perceptions of visitors when attending The Girl Fest Surabaya 2023. This research approach uses qualitative research with a qualitative descriptive approach. The research method uses in-depth interviews to find problems openly. This study used eight respondents based on visitor characteristics in the form of three stages of perception according to Solomon 2018 to determine the differences and similarities in the resulting perceptions. The results of this study are in the form of three stages, namely at the exposure stage, visitor perceptions feel positively impacted by the advantages of the three concepts of The Girl Fest which are disseminated informatively and entertainingly on Instagram. Results At the attention stage, the perception of visitors coming to The Girl Fest Surabaya 2023 changed bad expectations and the usual expectations of visitors to exceed the expectations of visitor perceptions. The results at the interpretation stage, visitor perceptions at The Girl Fest emphasized the lack of widespread promotion in the form of digital marketing such as collaboration with influencers.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HT Communities. Classes. Races |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Student Rossana Sutrisno | ||||||||
| Date Deposited: | 18 Jul 2024 09:10 | ||||||||
| Last Modified: | 24 Jul 2024 04:01 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/26528 |
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