Zahra, Yanuba Arifatuz (2024) Strategi Komunikasi Pemasaran Dalam Akun Instagram @Bjn.Foodies Sebagai Media Promosi Kuliner di Kota Bojonegoro. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to identify and analyze the marketing communication strategies implemented by the Instagram account @bjn.foodies as a culinary promotion media in Bojonegoro City. This study used descriptive qualitative method. Data was collected through in-depth interviews, observation and documentation. The research results show that bjn.foodies uses a marketing communication strategy that involves creating interesting content, interacting with followers, and utilizing Instagram features such as stories, reels, and feeds. This account also implements The Circular Model of SoMe which includes share, optimize, manage, and engage to increase promotional effectiveness. These findings provide insight into the importance of appropriate marketing communication strategies in maximizing the potential of social media as a culinary promotion tool.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Yanuba | ||||||||
| Date Deposited: | 10 Jul 2024 01:35 | ||||||||
| Last Modified: | 10 Jul 2024 01:35 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/25668 |
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