Listiawan, Avita Agustin (2024) PENGARUH HEDONIC SHOPPING MOTIVATION, SHOPPING LIFESTYLE, DAN DISCOUNT VOUCHER TERHADAP IMPULSE BUYING (Studi Pada Pengguna E-Commerce Lazada di Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (cover)
20042010129.-cover.pdf.pdf Download (386kB) |
|
Text (bab I)
20042010129.-BAB I.pdf.pdf Download (164kB) |
|
Text (bab II)
20042010129.-BAB II.pdf.pdf Restricted to Registered users only until 5 July 2026. Download (137kB) |
|
Text (bab III)
20042010129.-BAB III.pdf.pdf Restricted to Registered users only until 5 July 2026. Download (178kB) |
|
Text (bab IV)
20042010129.-BAB IV.pdf.pdf Restricted to Registered users only until 5 July 2026. Download (374kB) |
|
Text (bab V)
20042010129.-BAB V.pdf.pdf Download (20kB) |
|
Text (daftar pustaka)
20042010129.-daftarpustaka.pdf.pdf Download (28kB) |
|
Text (lampiran)
20042010129.-lampiran.pdf.pdf Restricted to Registered users only until 5 July 2026. Download (326kB) |
Abstract
Background: The internet has had a significant impact on almost every aspect of one's life in communicating, working, learning, and even changing the way one shops. Lazada is one of the e-commerce applications most visited by prospective buyers and is currently one of the most popular e-commerce applications. The purpose of this study is to determine the impact of hedonic shopping motivation, shopping lifestyle, and discount vouchers on impulse buying on Lazada e-commerce users in Surabaya. A total of 100 Surabaya residents aged between 18-20 years who have used the Lazada application in this study. The findings of this study indicate that hedonic shopping motivation and shopping lifestyle have a big impact on the impulse buying behavior of Lazada e-commerce users. Meanwhile, discount vouchers have no effect on the impulse buying behavior of Lazada e-commerce users. Research Methods: the research used is a type of quantitative descriptive research. The population in this study are Lazada e-commerce users who live in Surabaya, aged 18-30 years who have done impulse buying in Lazada e-commerce using a sample of 100 respondents. The sampling method used is non probability sampling and the sampling technique is purposive sampling. The data analysis technique uses multiple linear analysis techniques. Results: This study shows that hedonic shopping motivation and shopping lifestyle have a big impact on the impulse buying behavior of Lazada e-commerce users. Meanwhile, discount vouchers have no effect on the impulse buying behavior of Lazada e-commerce users. Conclusion: It can be concluded that there is a positive and significant influence on the hedonic shopping motivation and shopping lifestyle variables on the impulse buying behavior of Lazada e-commerce users in Surabaya based on the results of research findings and data analysis conducted by researchers related to hedonic shopping motivation, shopping lifestyle, discount vouchers, and impulse buying of Lazada e-commerce users. Meanwhile, the discount voucher variable does not show that there is a significant influence on Lazada e-commerce users in impulse buying.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Avita Agustin Listiawan | ||||||||
| Date Deposited: | 05 Jul 2024 07:56 | ||||||||
| Last Modified: | 05 Jul 2024 07:56 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/25520 |
Actions (login required)
 |
View Item |