Arrofiq, Wahyu (2024) Pengaruh Konten Pemasaran Terhadap Interaksi Konsumen Pada Produk Indomie PT Indofood (Studi Pada Konsumen Indomie di Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Nowadays, the development of internet is very rapid resulting in all people becoming dependent on internet. It has a great influence on business development that forces marketing changes via internet. Internet provides a broad and open platform for advertisers to reach a larger and more segmented audience. In making advertisements, it is expected to be interesting and not monotonous. Digital marketing is an innovative way to keep up with the times. It has advantage of achieving measurable and interactive targets. The purpose of this study is to determine the influence of content marketing on consumer interaction on PT Indofood’s Indomie products in Surabaya. This type of research uses quantitative research. Population of this study is consumers who have bought and consumed Indomie in Surabaya. The data was obtained from questionnaires filled out online. Sampling using purposive sampling technique with a total of 100 respondents. Data sources were taken through questionnaires, books, websites and literature. The data collection technique was carried out by distributing questionnaires using Google Forms. The data analysis technique used analysis regression simple linear to determine the influence of content marketing on consumer interaction Results of this study show that content marketing has an effect on consumer interaction.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Wahyu Arrofiq | ||||||||
| Date Deposited: | 04 Jul 2024 08:34 | ||||||||
| Last Modified: | 04 Jul 2024 08:34 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/25493 |
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