Sasmianingtias, Ririn (2024) Pengaruh E-Service Quality, Online Promotion, Dan Persepsi Harga Terhadap Loyalitas Pelanggan Pada Pengguna Aplikasi InDrive di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to determine the influence of e-service quality, online promotion and price perception on customer loyalty among InDrive application users in Surabaya. Type of quantitative research with multiple linear regression. The population in this research is the people of Surabaya who have used the InDrive service and in the sampling process used a purposive sampling technique with a total of 100 respondents who had been determined from the Solvin formula calculation. The results of this research are that it is proven that there is an influence of the three independent variables on customer loyalty simultaneously (F test) as seen from the tcount value which is greater than ttable or 15.044 > 2.70 with a significance level of 0.000 < 0.05 and the contribution of influence given simultaneously is 32%, the remaining 68% is the influence of variables not involved in this research. There is a partial or individual influence on e-service quality, online promotions and price perceptions on customer loyalty. This is proven by the calculated tcount value of each independent variable, namely e-service quality (X1) of 3.032; online promotion (X2) 2,252; and price perception (X3) 2.084 is greater than the ttable value, namely 1.985. And the significance value is smaller than 0.05, namely 0.003; 0,027; and 0.040. According to the test, the dominant variable of the three independent variables which has the greatest contribution to influence is e-service quality with a percentage of 29.9%. Keywords: E-Service Quality, Online Promotion, Price perception, Customer Loyalty
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Ririn Sasmia | ||||||||
| Date Deposited: | 04 Jul 2024 06:28 | ||||||||
| Last Modified: | 04 Jul 2024 06:28 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/25477 |
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