Perancangan Kampanye Edukasi Cerdas Memilih Produk Perawatan Kulit Untuk Wanita Usia 17-25 Tahun

Hayya, Najja Inayatul (2024) Perancangan Kampanye Edukasi Cerdas Memilih Produk Perawatan Kulit Untuk Wanita Usia 17-25 Tahun. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

The widespread circulation of counterfeit skincare products has led many individuals to be unaware that they are purchasing or using fake products, which are undoubtedly illegal. Some of them may not fully realize the presence of other harmful ingredients in skincare products, apart from mercury. As long as there are no immediately visible effects on the skin, some individuals may not cease using these products. They may also be unaware of the long-term consequences that can arise from the use of skincare products containing harmful ingredients. The design of this campaign employs a qualitative method with data collection through questionnaires, interviews, and observations. This data is processed using descriptive analysis, fishbone diagrams, and the 5W+1H method covering what, who, when, why, where, and how. Descriptive analysis is used to detail conclusions from interviews, questionnaires, and observations. The fishbone diagram provides an overview of the conceptual design, while the 5W+1H analysis is used for a specific understanding of this design. After analyzing the data, the next stage involves formulating the design concept using the keyword "Healthy Skin Belongs to Women." The verbal concept, including the campaign name, tagline, language style, and campaign material, is then determined. Subsequently, the visual concept, encompassing visual style, logo, color, and typography, is decided upon. The determination of the media concept is carried out using the AISAS strategy.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Chidtian, Aileena Solicitor Costa Rica El	0019018702	aileena.dkv@upnjatim.ac.id
Thesis advisor	Widyasari, Widyasari	0020098901	widyasari.dkv@upnjatim.ac.id

Subjects:

N Fine Arts > NC Drawing Design Illustration

Divisions:

Faculty of Architecture and Design > Departement of Visual Communication Design

Depositing User:

Najja Inayatul Hayya

Date Deposited:

04 Jun 2024 08:00

Last Modified:

04 Jun 2024 08:00

URI:

https://repository.upnjatim.ac.id/id/eprint/24255