Hidayatullah, Achmad (2024) Laporan Tugas Akhir Perancangan Rebranding Agrowisata Jamus Kabupaten Ngawi. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Agrowista Jamus is one of the natural tourist destinations in Ngawi Regency, East Java, which has the attraction of expanses of tea plantations and the beauty of its natural scenery. However, as a natural tourism destination, Jamus Agrotourism has many similar competitors such as Srambang Park, Sumbe Koso, Pengantin Waterfall, Suwono Indah Park, and Watu Jonggol. This destination is also a natural tourist destination, so Jamus Agrotourism needs to look for a different positioning from competitors. Jamus Agrotourism has a lot of tourism potential but is not yet known to the public. One of them is the potential for educational tourism about tea processing. The aim of this design is to portray the image of Jamus Agrotourism as nature-based educational tourism so that it is known to the public and differentiates itself from competitors. Based on the problems above, the researcher created a design entitled "Rebranding Plan for Jamus Agrotourism, Ngawi Regency". The rebranding of Jamus Agrotourism aims to introduce the educational potential of Jamus by improving its visual identity so that it makes it easier for tourists to recognize the tourism potential of Jamus Agrotourism. This design uses mixed methods, namely qualitative and quantitative. The data collection process was carried out using questionnaires, interviews and observations. The results of the visual identity design are in the form of the Jamus Brand Book which is used as a reference for the visual identity ofJamus Agrotourism. In the Jamus Brand Book there are logos, taglines, typography, colors, graphic elements, mascots, environmental graphics and promotional media. This design is expected to introduce the potential of Jamus as a nature-based educational tourism. Keywords: Agrotourism, Rebranding, Visual Identity
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts > N61-72 Theory. Philosophy. Aesthetics of the visual arts N Fine Arts > NC Drawing Design Illustration N Fine Arts > NE Print media N Fine Arts > NK Decorative arts Applied arts Decoration and ornament N Fine Arts > NX Arts in general |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Achmad Dayat Hidayatullah | ||||||||||||
| Date Deposited: | 04 Jun 2024 07:08 | ||||||||||||
| Last Modified: | 04 Jun 2024 07:08 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/24205 |
Available Versions of this Item
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Laporan Tugas Akhir
Perancangan Rebranding Agrowisata Jamus Kabupaten Ngawi. (deposited UNSPECIFIED)
- Laporan Tugas Akhir Perancangan Rebranding Agrowisata Jamus Kabupaten Ngawi. (deposited 04 Jun 2024 07:08) [Currently Displayed]
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