PRODUKSI DAN BAURAN PEMASARAN PRODUK JAGUNG KETAN DI UPT. PENGEMBANGAN AGRIBISNIS

Cahyasusanti Ayu, Ayu (2024) PRODUKSI DAN BAURAN PEMASARAN PRODUK JAGUNG KETAN DI UPT. PENGEMBANGAN AGRIBISNIS. Undergraduate thesis, UNIVERSITAS PEMBANGUNAN NASIONAL “VETERAN” JAWA TIMUR.

	Text (Cover) Daftar Isi.pdf Download (18MB)
	Text (BAB 1) Bab 1.pdf Download (95kB)
	Text (BAB II) BAB II.pdf Restricted to Repository staff only until 3 June 2026. Download (323kB) \| Request a copy
	Text (BAB III) BAB III.pdf Restricted to Repository staff only until 3 June 2026. Download (152kB) \| Request a copy
	Text (BAB IV) Bab IV.pdf Restricted to Registered users only until 3 June 2026. Download (981kB) \| Request a copy
	Text (BAB V) Bab V.pdf Download (77kB)
	Text (Daftar Pustaka) Daftar Pustaka.pdf Download (152kB)

Abstract

The increase in glutinous corn production required by customers and the marketing mix are superior products in a glutinous corn marketing to disseminate glutinous corn production and be increasingly recognized by the public. This study aims to examine the production and marketing of glutinous corn at UPT Agribusiness Development. This research was conducted in November 2023 at UPT Agribusiness Development. The research method applied is the trend analysis method approach and descriptive qualitative with data collection methods through observation, interviews, and documentation. The results showed that the development trend of glutinous corn production in UPT Agribusiness Development tends to fluctuate from 2020-2023, the marketing mix applied by UPT Agribusiness development uses the 7P method, namely there are innovative products, appropriate prices, strategic places, creative and targeted promotions, quality people / HR, processes, and complete physical evidence. It can be concluded that the application of the right marketing mix strategy can increase the production and production volume of sticky corn products. Keyword: Production, Marketing Mix, 7P Method, Sales Volume

Item Type:

Thesis (Undergraduate)

Contributors: