ANALISIS STRATEGI BISNIS UNTUK MENINGKATKAN PENJUALAN PADA NONIK CAFE TULUNGAGUNG

Andhika, Farrel (2024) ANALISIS STRATEGI BISNIS UNTUK MENINGKATKAN PENJUALAN PADA NONIK CAFE TULUNGAGUNG. Undergraduate thesis, UPN Veteran Jawa Timur.

	Text (Cover) 20042010208_COVERR.pdf Download (1MB)
	Text (Bab 1) 20042010208_BAB 1.pdf Download (170kB)
	Text (Bab 2) 20042010208_BAB 2.pdf Restricted to Repository staff only until 29 May 2026. Download (195kB)
	Text (Bab 3) 20042010208_BAB 3.pdf Restricted to Repository staff only until 29 May 2026. Download (168kB)
	Text (Bab 4) 20042010208_BAB 4.pdf Restricted to Repository staff only until 29 May 2026. Download (306kB)
	Text (Bab 5) 20042010208_BAB 5.pdf Download (86kB)
	Text (Daftar Pustaka) 20042010208_DAFTAR PUSTAKA.pdf Download (132kB)
	Text (Lampiran) 20042010208_LAMPIRAN_.pdf Restricted to Repository staff only Download (218kB)

Abstract

This research was conducted by the author at Nonik Cafe in Tulungagung City. The aim of this study is to understand the business strategy that will be implemented by Nonik Cafe in Tulungagung, by identifying the strengths, weaknesses, opportunities, and threats of the strategy. The research method employed is qualitative research, utilizing the SWOT matrix to integrate the strengths, weaknesses, opportunities, and threats in the company's marketing strategy, proposing 13 alternative strategies, namely SO strategy, ST strategy, WO strategy, and WT strategy. Based on the SWOT analysis results, it is expected to develop an effective business strategy to enhance sales turnover at Nonik Cafe Tulungagung. This process provides in-depth insights into internal and external factors that can influence the company's performance. The strategies derived from this research are expected to provide better guidance for Nonik Cafe in facing challenges and capitalizing on opportunities in the local Tulungagung market. Keywords: Business Strategy, Increasing Sales, Nonik Cafe Tulungagung

Item Type:

Thesis (Undergraduate)

Contributors: