Pengaruh E-Recruitment Dan Employer Branding Terhadap Minat Melamar Kerja Fresh Graduate Manajemen UPN "Veteran" Jawa Timur

Prasetyani, Nadia Ayesha (2026) Pengaruh E-Recruitment Dan Employer Branding Terhadap Minat Melamar Kerja Fresh Graduate Manajemen UPN "Veteran" Jawa Timur. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

This study aims to analyze the effect of e-recruitment and employer branding on the application intention of Management fresh graduates at UPN “Veteran” Jawa Timur. A quantitative approach was employed in this study, involving 75 respondents, and the data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results indicate that e-recruitment and employer branding have a positive effect on application intention. These findings imply that the better a company's reputation as an ideal workplace and the more practical and accessible the online recruitment technology provided, the higher the job seekers' interest and decision to submit their applications.

Item Type:

Thesis (Undergraduate)

Contributors: