Kristanti, Kartika (2024) Analisis Strategi Konten Kreatif PT Telkom Landmark Tower Surabaya Dalam Menghadapi Persaingan Penjualan Paket Data Telkomsel Melalui Platform Media Sosial. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this study is to examine PT Telkom Landmark Tower Surabaya's marketing strategy for selling data packages through social media using creative content. The background of this research is based on the rapid growth of digital technology and the increasing use of social media as an effective tool for promoting the telecommunications business. Descriptive qualitative research was used, with interviews, observation, and documentation as data collection methods. Data were collected from marketing employees and Telkomsel customers. Data analysis was conducted by summarizing, presenting, and drawing conclusions, supported by a SWOT analysis. The study shows that innovative content on social media has the potential to increase consumer appeal and purchasing decisions. However, the company still faces challenges such as price competition and consumer interaction, which need to be improved. Therefore, to remain competitive, content must be created more fresh and engaging.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | A General Works > AI Indexes (General) Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science Z Bibliography. Library Science. Information Resources > ZA Information resources |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Kartika Kristanti | ||||||||
| Date Deposited: | 03 Aug 2026 03:24 | ||||||||
| Last Modified: | 03 Aug 2026 03:24 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/58352 |
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