Dwiyanto, Donna (2026) Pengaruh Employer Branding dan E-Recruitment Terhadap Intention To Apply Generasi Z pada Perusahaan Sektor Perbankan di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to analyze the influence of employer branding and e-recruitment on the intention to apply among Generation Z in banking companies in Surabaya City. The study employs a quantitative approach with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method, which is analyzed using SmartPLS 3 software. The data used are primary data obtained through questionnaire distribution to 123 respondents using non-probability sampling with a purposive sampling technique. The results indicate that employer branding has a positive and significant effect on the intention to apply, with a path coefficient value of 0.787 (t-statistic = 10.903; p-value = 0.000). Additionally, e-recruitment also has a positive and significant effect on the intention to apply, with a path coefficient value of 0.185 (t-statistic = 2.474; p-value = 0.014). The findings of this study demonstrate that employer branding has a greater influence compared to e-recruitment in increasing the intention to apply among Generation Z in banking companies in Surabaya City.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Donna Dwiyanto | ||||||||
| Date Deposited: | 28 Jul 2026 07:15 | ||||||||
| Last Modified: | 28 Jul 2026 07:45 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/58255 |
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