Nahulae, Hana Gratia (2026) DINAMIKA KONFLIK KNETZ DAN SEABLINGS DI MEDIA SOSIAL X (Studi Netnografi pada Tagar #SEAblings di Aplikasi X). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Social media is often understood as a digital public space. Interactions that occur in this space help users spread information and invite participation from others in the form of sharing opinions. Interactions in digital public spaces are not always harmonious and often trigger conflicts among users. One phenomenon that gained significant attention on social media is the conflict between Knetz and SEAblings, mediated through the #SEAblings hashtag on the X application. This conflict is noteworthy because a trivial debate on social media can escalate into a serious conflict due to racial sentiment comments. This research aimed to describe the forms of conflict narratives, the development of group identity and regional solidarity, as well as to describe the digital racism practices that emerged and were reproduced in netizen interactions in the digital conflict between Knetz and SEAblings. This research used a qualitative method with a netnographic approach. The data were analyzed using the social identity theory by Henri Tajfel as developed by D. Abrams and M. Hogg, the social conflict theory by Lewis Coser, and the connective action concept by Bennett and Segerberg. The findings showed that within the #SEAblings conversation, the development of conflict produced four narrative patterns: attack narratives, resistance narratives, meme and humor narratives, and cultural affirmation narratives. The conflict drove the use of #SEAblings as a collective identity among Southeast Asian netizens. The digital conflict served as a space for the reproduction of racism through physical, economic, cultural, and group identity stereotypes. The findings also indicated that the digital conflict strengthened in-group solidarity while maintaining hostile relationships with out-group members.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Hana Gratia Nahulae | ||||||||
| Date Deposited: | 21 Jul 2026 06:46 | ||||||||
| Last Modified: | 21 Jul 2026 08:38 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/56671 |
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