Hanafi, Ahmad (2026) Pengaruh Atraksi Wisata dan Kualitas Pelayanan Terhadap Kepuasan Wisatawan di Wisata Sawah Sumber Gempong Kabupaten Mojokerto. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the impact of tourist attractions and service quality on tourist satisfaction at the Wisata Sawah Sumber Gempong destination in Mojokerto. The background of this study is driven by the suboptimal management of tourist attractions and several service quality constraints encountered in the field, as reported by some visitors. This research applies a quantitative method with targeting the entire tourist population visiting the location. Utilizing an accidental sampling technique, a sample of 100 respondents was successfully gathered through a questionnaire instrument. All primary data obtained were subsequently calculated using multiple linear regression analysis with the aid of SPSS 25 statistical software. The simultaneous estimation results via the f-test recorded a calculated F-value of 42.249 with a significance value of 0.000, proving that both independent elements simultaneously exert a positive and significant influence on shaping tourist satisfaction. The combined contribution of these two variables is based on a Coefficient of Determination value of 46.6 percent. Partially, through the t-test, the aspects of tourist attractions and service quality are proven to yield a positive and significant impact. Furthermore, the service quality variable emerges as the most dominant determinant, with a regression coefficient value reaching 0.478, which outperforms the physical attributes of the tourist attraction that scored a coefficient value of 0.324. These findings imply that improvements in the service quality system by the management hold the highest priority in order to optimize tourist satisfaction.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD62.15 Total Quality Management H Social Sciences > HD Industries. Land use. Labor > HD9980 Service Industries |
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| Divisions: | Faculty of Social and Political Sciences > Department of Tourism | ||||||||
| Depositing User: | Ahmad Hanafi | ||||||||
| Date Deposited: | 28 Jul 2026 02:38 | ||||||||
| Last Modified: | 28 Jul 2026 02:38 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/56280 |
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