Alifiah, Cipta Hening (2026) Pengaruh Persepsi Harga dan Kualitas Layanan Terhadap Kepuasan Pengguna Transjatim Koridor II Tahun 2025. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Public transportation plays an important role in supporting community mobility and meeting daily travel needs. The Trans Jatim Bus Corridor II is one of the public transportation services connecting Mojokerto and Surabaya, offering affordable fares and various supporting facilities. This study aims to examine how price perception and service quality are associated with customer satisfaction among users of the Trans Jatim Bus Corridor II. This study employed a quantitative research approach involving 96 users of the Trans Jatim Bus Corridor II who were selected based on specific criteria. Data were collected through the distribution of questionnaires to the respondents. The findings indicate that users' perceptions of fares as being appropriate relative to the benefits received, along with high-quality service, contribute positively to customer satisfaction in using the Trans Jatim Bus Corridor II. This study is expected to serve as a reference for the management of the Trans Jatim Bus in improving service quality and to contribute to the development of marketing management literature, particularly regarding price perception, service quality, and customer satisfaction in the public transportation sector.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Cipta Cipta Cipta | ||||||||
| Date Deposited: | 15 Jul 2026 06:33 | ||||||||
| Last Modified: | 15 Jul 2026 07:26 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/55550 |
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