Putri, Fatharani Mazaya Agniya (2025) Pengembangan Dashboard Interaktif Berbasis Tableau untuk Mendukung Pengambilan Keputusan Strategis pada Usaha Penyewaan DVD. Project Report (Praktek Kerja Lapang dan Magang). Fatharani Mazaya Agniya Putri. (Unpublished)
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Abstract
The rapid development of technology and information in the digital era has had a significant impact on various sectors, including the DVD rental industry. Although this business stores various important data, such as rental transactions, customer data, and movie information, scattered and unstructured data management hinders effective decision-making processes. Therefore, a data-driven solution is needed to optimize operations and improve competitiveness amid increasing competition from digital streaming platforms. This Field Work Practice aims to develop an interactive Tableau-based dashboard that can support strategic decision-making in the DVD rental business. The dashboard was designed to present comprehensive data visualizations, including rental trends, product performance analysis, and customer preferences. The dashboard development process followed the Business Intelligence (BI) Roadmap method, with the main focus on the Construction and Deployment phases, in which Tableau was used to create dynamic data visualizations. The process included database connection, data processing for visualization, dashboard mock-up design, implementation, testing, and finalization to ensure that the dashboard was ready for use. The results showed that the developed visualizations were able to present data related to total revenue, number of customers, number of movies, and rental pattern analysis in a structured and easily understandable manner. The dashboard also supported strategic decision-making by providing data visualizations relevant to the needs of the DVD rental business. Therefore, this dashboard is expected to help the business remain relevant and competitive in an increasingly dynamic market.
| Item Type: | Monograph (Project Report (Praktek Kerja Lapang dan Magang)) | ||||||||
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| Subjects: | T Technology > T Technology (General) > T58.6-58.62 Management Information Systems | ||||||||
| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||
| Depositing User: | Fatharani Mazaya Agniya Putri | ||||||||
| Date Deposited: | 17 Jul 2026 07:03 | ||||||||
| Last Modified: | 17 Jul 2026 07:03 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/55301 |
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