Zahra, Nurul Kamalia and Melati, Cahya Eka Visualisasi Split Minutes Program Pojok Kampung Menggunakan Power BI. Project Report (Praktek Kerja Lapang dan Magang). UPN Veteran Jawa Timur. (Unpublished)
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Abstract
"Pojok Kampung" is a flagship program on Jawapos Media Televisi (JTV) that requires in-depth analysis to enhance its appeal, relevance, and overall quality. In the competitive broadcasting landscape, understanding audience behavior is crucial for developing effective broadcasting strategies. This study aims to analyze the performance of the "Pojok Kampung" program using a Split Minutes approach, dividing broadcast time into one-minute segments and utilizing the "000s" variable to indicate the average number of viewers within a specific timeframe. This analysis seeks to understand minute-by-minute fluctuations in viewership, providing valuable insights for program development. Data for this study was sourced from Nielsen's Arianna Application, offering detailed television program performance data. After data extraction, it was processed using Excel, categorized by month, broadcast segment, and day part. This structured data was then visualized using Power BI, a data analytics platform enabling interactive visualizations such as Clustered Column Charts and Line Charts. These visualizations provided a clear overview of program performance based on broadcast time and segments. The analysis revealed a decline in program performance from September to October, with the average "000s" value decreasing from 46,192 in September to 37,082 in October. This significant drop was evident in the comparison of average viewership across different segments. In September, the second segment recorded the highest peak with 61,136 "000s," while the sixth segment had the lowest with 33,514 "000s." Conversely, in October, the third segment reached the highest peak with 44,785 "000s," and the sixth segment again had the lowest with 26,649 "000s." The Split Minutes graph showcased fluctuations in viewership minute by minute, with September's highest peak reaching 65,490 viewers at the 14th minute, and October's highest peak at 46,804 viewers at the 24th minute. The implementation of Power BI effectively presented data in an informative, structured, and easily understandable manner for management. These visualizations provided a solid foundation for JTV to develop data-driven strategies for improving program quality. Recommendations included evaluating the content of low-performing segments, enhancing the appeal of high-performing segments, and optimizing broadcasting strategies based on identified viewer behavior patterns. Additionally, this study emphasized the importance of Split Minutes analysis in helping JTV better understand audience needs and increase viewer loyalty. The findings demonstrate that Split Minutes analysis using Power BI can be a powerful tool for enhancing broadcasting strategy efficiency. This study not only assists JTV in comprehending audience behavior but also contributes significantly to strategic decision-making for the future of the "Pojok Kampung" program. Keywords: Split Minutes, Power BI, Pojok Kampung.
| Item Type: | Monograph (Project Report (Praktek Kerja Lapang dan Magang)) | ||||||||||||
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| Contributors: |
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| Subjects: | T Technology > T Technology (General) > T58.6-58.62 Management Information Systems | ||||||||||||
| Divisions: | Faculty of Computer Science > Departemen of Data Science | ||||||||||||
| Depositing User: | Nurul Kamalia Zahra | ||||||||||||
| Date Deposited: | 08 Jul 2026 04:09 | ||||||||||||
| Last Modified: | 08 Jul 2026 04:09 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/54702 |
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