Hidayah, Rochma Nur (2026) Visual Identity Design of Laras Food to Strengthen Brand Awareness. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
22052010072 - cover.pdf Download (2MB) | Preview |
|
|
Text (chapter 1)
22052010072 - chapter 1.pdf Download (540kB) | Preview |
|
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (chapter 2)
22052010072 - chapter 2.pdf Restricted to Repository staff only until 2 June 2029. Download (1MB) |
|
|
Text (chapter 3)
22052010072 - chapter 3.pdf Restricted to Repository staff only until 2 June 2029. Download (582kB) |
|
|
Text (chapter 4)
22052010072 - chapter 4.pdf Restricted to Repository staff only Download (2MB) |
|
|
Text (chapter 5)
22052010072 - chapter 5.pdf Download (157kB) | Preview |
|
|
Text (bibliography)
22052010072 - bibliography.pdf Download (233kB) | Preview |
|
|
Text (appendix)
22052010072 - appendix.pdf Restricted to Repository staff only until 2 June 2029. Download (1MB) |
Abstract
The rapid development of technology has significantly altered modern lifestyles. Many individuals now lead highly productive, fast-paced lives with demanding schedules. This shift has led people to choose convenience foods, such as frozen food, as a means of time efficiency. One such frozen food brand is Laras Food, located in Driyorejo, Gresik. However, in the current era, numerous competitors have emerged with creative, innovative, and eye-catching branding. Consequently, a strong visual identity is essential to enhance and strengthen brand awareness. The design process method uses a Mixed Method approach, combining qualitative and quantitative research. The qualitative method involves observation resulting in descriptive analysis, while the quantitative method pertains to numerical data. Through these data collection methods, both primary and secondary data were obtained and subsequently analyzed using descriptive techniques. The design framework follows the 7 Stages of Design Thinking: empathize, define, ideate, prototype, test, implement, and iteration. Analysis results indicate that many questionnaire respondents are not yet familiar with the Laras Food brand. Among those who do recognize it, there is a consensus that the current visual identity specifically the logo does not adequately reflect the Figure of a frozen food product, appearing outdated and obsolete. This serves as a factor that may decrease sales performance, as the brand struggles to compete with the superior branding of its competitors. Therefore, it is necessary to redesign Laras Food's visual identity to align with its desired brand Figure. This aims to improve competitiveness against similar brands and boost sales. The visual identity design includes the logo, supergraphics, color palette, typography, and other supporting elements. Through a consistent visual identity, the brand's existence and awareness can be solidified in the minds of the public, ultimately establishing a positive and unique corporate Figure.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||||||
| Subjects: | H Social Sciences > HF Commerce N Fine Arts > N Visual arts N Fine Arts > NC Drawing Design Illustration |
||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | ROCHMA NUR HIDAYAH | ||||||||||||
| Date Deposited: | 02 Jun 2026 02:34 | ||||||||||||
| Last Modified: | 02 Jun 2026 03:28 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53155 |
Actions (login required)
 |
View Item |