Rahayu, Genduk Ayu Sugma (2026) Religious Symbolic Signs in the Souvenirs of the "Arab Village" Ampel Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Ampel Village in Surabaya is a religious tourism destination that has played a key role in the spread of Islam in East Java. The area’s Arab cultural identity is expressed through religious souvenirs, which commonly feature visual symbols associated with Islamic culture and Ampel itself, such as illustrations of the gapura, mosque, becak, and Arabic-style typography. These representations merit examination as they reveal how Arab culture is constructed and presented within the commercial sphere of religious tourism. This study adopts a qualitative approach using Roland Barthes’s visual semiotics analysis. Data were gathered through field observations, visual documentation, cataloging of religious souvenirs in the Ampel commercial area, and a literature review. While the population includes all religious-themed souvenirs, the sample is limited to items that explicitly display Ampel-specific visuals, namely children’s T-shirts with gapura imagery and pastiche typography, and Ampel-style tote bags depicting the Ampel Mosque and becaks. Units of analysis are based on design variations rather than production quantity. This study analyzes souvenirs as a system of signs that operates through three levels of meaning: denotation, connotation, and myth. An analysis of the research objects, children’s T-shirts and Ampel tote bags, reveals that visual elements such as gapura illustrations, pastiche typography, illustrations of the Ampel Mosque dome in stamp designs, becak illustrations, and heart symbols function as a complex semiotic system with a scope broader than mere aesthetic representation. The research objects serve not only as decorative elements but also as symbolic devices that construct religious meaning and spatial identity. The research findings indicate that at the denotative level, souvenirs represent visual objects directly associated with the Ampel area, such as religious architecture, traditional transportation, and easily recognizable graphic symbols. At the connotative level, these elements carry deeper cultural meanings, such as representations of local community life, the pilgrimage experience, and visitors’ emotional attachment to the place. At the mythical level, souvenirs play a role in naturalizing the idea that Ampel is a religious space, possessing an Islamic history acculturated with Javanese and Hindu cultures, and forming part of a spiritual identity. Keywords: Visual representation, Arab culture, religious souvenirs, religious tourism, Ampel Village, visual semiotics.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts > N61-72 Theory. Philosophy. Aesthetics of the visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Genduk Ayu Sugma Rahayu | ||||||||||||
| Date Deposited: | 02 Jun 2026 02:24 | ||||||||||||
| Last Modified: | 02 Jun 2026 02:24 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52764 |
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