Denita, Sabrina Putri (2026) Pengaruh User Experience, Brand Trust, dan E-Service Quality terhadap Purchase Decision pada Aplikasi Kopi Kenangan. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the influence of user experience, brand trust, and e-service quality on purchase decisions on the Kopi Kenangan application. This type of research is associative with a quantitative approach, which aims to analyze the relationship and influence between two or more variables. In this study, the population is the people of Surabaya who use the Kopi Kenangan application, whose number is not known for certain. The number of samples in this study was 120 respondents. Data analysis techniques in this study include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis tests, and coefficients of determination. Based on the results of the tests that have been carried out, it can be concluded that User Experience (X1), Brand Trust (X2), and E-Service Quality (X3) simultaneously have a significant effect on Purchase Decision (Y) on Kopi Kenangan application users. This is proven by the results of the simultaneous test (F Test) which shows a significance value smaller than 0.05 so that the hypothesis stating that the three variables together influence Purchase Decision (Y) can be accepted. Thus, it can be said that the combination of good user experience, trust in the brand, and the quality of electronic services provided can increase purchasing decisions on the Kopi Kenangan application.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Sabrina Putri Denita | ||||||||
| Date Deposited: | 25 May 2026 09:47 | ||||||||
| Last Modified: | 25 May 2026 09:47 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52477 |
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