Ramadhani, Oriana Zaneta (2026) Pengaruh Sales Promotion dan E-Service Quality terhadap Repurchase intention (Studi pada Pengguna Aplikasi Alfagift di Kota Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
22042010032.-Cover.pdf Download (2MB) | Preview |
|
|
Text (Bab 1)
22042010032.-Bab 1.pdf Download (448kB) | Preview |
|
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
22042010032.-Bab 2.pdf Restricted to Repository staff only until 25 May 2028. Download (222kB) |
|
|
Text (Bab 3)
22042010032.-Bab 3.pdf Restricted to Repository staff only until 25 May 2028. Download (241kB) |
|
|
Text (Bab 4)
22042010032.-Bab 4.pdf Restricted to Repository staff only until 25 May 2028. Download (691kB) |
|
|
Text (Bab 5)
22042010032.-Bab 5.pdf Download (44kB) | Preview |
|
|
Text (Daftar pustaka)
22042010032.-Daftar pustaka.pdf Download (184kB) | Preview |
|
|
Text (Lampiran)
22042010032.-Lampiran.pdf Restricted to Repository staff only Download (1MB) |
Abstract
This study aims to analyze the influence of sales promotion and e-service quality on repurchase intention among Alfagift app users in Surabaya. This study uses a quantitative method. The population in this study were Alfagift app users domiciled in Surabaya with a non-probability sampling method using a purposive sampling technique. Data were collected by distributing questionnaires to 203 respondents. This study used multiple linear regression analysis techniques. The results showed that simultaneously, sales promotion and e-service quality had a significant effect on repurchase intention. Partially, sales promotion and e-service quality each had a positive and significant effect on repurchase intention. These findings indicate that increased sales promotion and good e-service quality can encourage consumers to make repeat purchases. This study is expected to contribute to the development of digital marketing strategies, particularly in increasing customer loyalty in retail apps.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Oriana Zaneta Ramadhani | ||||||||
| Date Deposited: | 25 May 2026 09:33 | ||||||||
| Last Modified: | 25 May 2026 09:33 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52425 |
Actions (login required)
 |
View Item |