Sari, Adinda Nila Puspita (2026) Pengaruh Kualitas Produk,Brand Image Dan Persepsi Harga Terhadap Keputusan Pembelian Laptop Merek HP (HEWLETT PACKARD) Pada Mahasiswa Di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study examines the influence of Product Quality, Brand Image, and Price Perception on HP (HEWLETT PACKARD) Laptop Purchase Decisions among Students in Surabaya. The research method used is quantitative with a sample group of 112 respondents / The sampling technique used is purposive sampling. The sample consists of those who have purchased HP brand laptops. The analysis method applied in this study is SEM-PLS using validity tests, reliability tests, and hypothesis tests. Through this study, it was shown that Product Quality has no contribution to HP laptop purchase decisions. Brand Image is proven to contribute to purchase decisions. Price Perception also contributes to purchasing decisions.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Adinda Nila Puspita Sari | ||||||||
| Date Deposited: | 24 Feb 2026 03:39 | ||||||||
| Last Modified: | 24 Feb 2026 03:39 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/49674 |
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