Tsuroya, Widhi Salisa Nur (2026) ANALISIS PROMOSI PARIWISATA DI KEBUN RAYA MANGROVE WONOREJO SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the application of the AIDDA (Attention, Interest, Desire, Decision, Action) theory to tourism promotion of the Wonorejo Mangrove Botanical Garden. Efficient tourism promotion can increase visitor numbers. The Wonorejo Mangrove Botanical Garden, an ecotourism destination in Surabaya, requires appropriate promotional implementation. This study uses a descriptive qualitative approach, conducting in-depth interviews with the managers of the Wonorejo Mangrove Botanical Garden in Surabaya. The results showed that promotions through social media, such as Instagram and TikTok, were effective in attracting tourist attention. At the Attention stage, visual promotions of natural beauty successfully attracted attention. At the Interest stage, managers emphasized environmental education, arousing rational interest. At the Desire stage, promotions needed to be more emotional to arouse tourists' desire. At the Decision stage, tourists decided to visit after obtaining practical information through social media. At the Action stage, social media proved more effective than physical promotions at encouraging visitors to come. This study recommends increasing the use of social media, collaborating with influencers, and organizing thematic events to promote and tourist visits to the Wonorejo Mangrove Botanical Garden.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Department of Tourism | ||||||||
| Depositing User: | Widhi Salisa Nur Tsuroya | ||||||||
| Date Deposited: | 19 Feb 2026 02:30 | ||||||||
| Last Modified: | 19 Feb 2026 02:30 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/49511 |
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