Pramudhanti, Lintang Asmaraning (2026) Analisis Multimodal Podcast Berbasis AI dalam Segmen 'Kalo Tokoh Cerita Rakyat Boleh Curhat' pada Akun Instagram @cantingcreative. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study analyze how Indonesian folklore is re-mediated through AI-based digital content in the segment “Kalo Tokoh Cerita Rakyat Boleh Curhat” on the Instagram account @cantingcreative. Employing a qualitative approach, this research applies Kress and van Leeuwen’s multimodal analysis framework, examining visual, linguistic, audio, caption, and audience comment modes. The findings reveal that folklore is no longer presented as a traditional moral narrative, but is transformed into a space of personal disclosure, reflecting a confessional culture in which folkloric characters articulate private experiences in a public digital podcast format. Furthermore, the study identifies a process of mediatization of culture, indicated by shifts in media form, the use of popular language, audience participation, and the incorporation of product placement within cultural narratives. This research demonstrates that digital media reshapes the function and meaning of folklore within contemporary media ecosystems. Keywords: Folklore, Instagram, Multimodal, AI Podcast, Confessional Culture
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Lintang Asmaraning Pramudhanti | ||||||||
| Date Deposited: | 26 Jan 2026 06:17 | ||||||||
| Last Modified: | 26 Jan 2026 06:17 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/49024 |
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