Choirudien, Rusdian Akbar (2026) TAGAR #pergimigranpulangjuragan SEBAGAI WACANA SOLUSI TINGGINYA ANGKA KEMISKINAN DAN PENGANGGURAN DI INDONESIA (Analisis Wacana Digital pada Salah Satu Video di Channel Youtube SINDOnews). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The hashtag campaign #pergimigranpulangjuragan, uploaded through the SINDOnews YouTube channel, emerged as a government effort to respond to the #KaburAjaDulu trend by building a narrative of optimism and nationalism so that the public, especially the younger generation, remains empowered domestically. This campaign utilizes public figure Raffi Ahmad to reinforce the message of nationalism. However, this narrative emerges amidst still unstable socioeconomic issues, such as the difficulty of finding decent work, the high cost of living, and the perception that job opportunities abroad are more promising. This study aims to analyze how the campaign discourse is constructed and negotiated in the digital space. The method used is Rodney H. Jones' digital discourse analysis, which includes elements of text, context, interaction, and power or ideology. Data were obtained from campaign content and audience responses in the comments section. The results show that although the campaign carries a positive message about nationalism, most of the public considers the narrative to be inconsistent with the structural realities they experience. This campaign tends to be understood as a symbolic solution and has not been able to change the socio-economic conditions faced by the community regarding employment and economic issues in Indonesia. Keywords: Digital Discourse Analysis, #perigmigranpulangjuragan, Government Campaign
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Rusdian Akbar Choirudien | ||||||||
| Date Deposited: | 19 Jan 2026 08:44 | ||||||||
| Last Modified: | 19 Jan 2026 08:44 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/48866 |
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