Jayanti, Reni (2026) PENGARUH BRAND SATISFACTION, BRAND PASSION DAN BRAND TRUST TERHADAP BRAND EVANGELISM AVOSKIN BEAUTY DI KALANGAN GEN Z KOTA SURABAYA. Undergraduate thesis, UPN "Veteran" Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (COVER)
COVER.pdf Download (2MB) |
|
Text (BAB 1)
BAB 1.pdf Download (622kB) |
|
Text (BAB 2)
BAB 2.pdf Restricted to Repository staff only until 26 January 2029. Download (381kB) |
|
Text (BAB 3)
BAB 3.pdf Restricted to Repository staff only until 26 January 2029. Download (432kB) |
|
Text (BAB 4)
BAB 4.pdf Restricted to Repository staff only until 26 January 2029. Download (541kB) |
|
Text (BAB 5)
BAB 5.pdf Download (223kB) |
|
Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf Download (207kB) |
|
Text (LAMPIRAN)
LAMPIRAN.pdf Restricted to Repository staff only until 26 January 2029. Download (517kB) |
Abstract
The decline in Avoskin's market share amid the intense competition in local skincare industry being serious concerns for the brand's sustainability. This research examines how brand satisfaction, brand passion, and brand trust influence brand evangelism among Generation Z towards consumers of Avoskin in Surabaya. Sample collected using a quantitative approach thought online questionnaire, with purposive sampling, involving 105 respondents who had used Avoskin products regularly for the past six months, Structural Equation Modeling based on PLS using for data analysis with SmartPLS software. This study’s results indicate positive and significant effect from all variables, brand satisfaction, brand passion, and also brand trust on brand evangelism. These results finding the importance of customer satisfaction, emotional attachment, and trust in encouraging active loyalty and voluntary brand advocacy.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economics H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Reni Jayanti | ||||||||
| Date Deposited: | 26 Jan 2026 06:56 | ||||||||
| Last Modified: | 26 Jan 2026 06:56 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/48682 |
Actions (login required)
 |
View Item |