SOCIAL CAMPAIGN "FLOW" AS AN EFFORT TO RAISE AWARENESS OF POST-TRAUMATIC STRESS DISORDER IN GEN Z

Fairuza, Rahma Elmira (2025) SOCIAL CAMPAIGN "FLOW" AS AN EFFORT TO RAISE AWARENESS OF POST-TRAUMATIC STRESS DISORDER IN GEN Z. Undergraduate thesis, UPN Veteran Jawa Timur.

	Text 21052010072_Cover.pdf Download (995kB)
	Text 21052010072_Chapter 1.pdf Download (441kB)
	Text 21052010072_Chapter 2.pdf Restricted to Repository staff only until 3 December 2028. Download (5MB)
	Text 21052010072_Chapter 3.pdf Restricted to Repository staff only until 3 December 2028. Download (585kB)
	Text 21052010072_Chapter 4.pdf Restricted to Repository staff only until 3 December 2028. Download (6MB)
	Text 21052010072_Chapter 5.pdf Download (189kB)
	Text 21052010072_Bibliography.pdf Download (194kB)
	Text 21052010072_Attachment.pdf Restricted to Repository staff only Download (1MB)

Abstract

The increasing prevalence of mental health disorders among Generation Z underscores the need for visual communication strategies that can effectively enhance literacy on Post-Traumatic Stress Disorder (PTSD). In Surabaya, PTSD affects 29.1% of adolescents, while results from a questionnaire of 108 respondents indicate that 37.21% lack basic knowledge on how to respond to PTSD survivors and only 2.6% have accessed professional services. These findings reflect persistent stigma, limited understanding, and the absence of youth-friendly educational materials. This study develops the “FLOW (Find Light Over Wounds)” social campaign as a visual communication intervention aimed at improving early PTSD awareness through empathetic and inclusive educational approaches. A mixed method between qualitative method was applied through interviews with psychologists, psychiatrists, and survivors; quantitative method surveys; and an existing campaign review with RS Menur Surabaya. Data were analyzed using triangulation, consumer journey mapping, audience segmentation, and USP formulation to design a communication strategy grounded in empirical needs. Visually, the campaign adopts playful vector art, characterized by soft bright colors, clean lines, organic shapes, and expressive characters. This style aligns with Gen Z’s aesthetic preferences and creates a safe aesthetic environment for discussing sensitive topics such as trauma. Instagram serves as the primary medium due to its dominance among Gen Z users, supported by an educational pocket book and additional visual assets to reinforce information retention. The implementation shows that friendly aesthetics, empathetic messaging, and culturally relevant digital media enhance audience engagement and message receptivity. The “FLOW” campaign not only provides accessible education but also offers a psychological safe space for adolescents to recognize trauma, reduce stigma, and seek professional support. The findings affirm the strategic contribution of visual communication design in advancing mental health literacy among youth. Keywords: social campaign, PTSD, Generation Z, visual communication design, mental health literacy.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Chidtian, Aileena Solicitor Costa Rica El	NIDN0019018702	aileena.dkv@upnjatim.ac.id
Thesis advisor	Arifianto, Pungky Febi	NIDN0702029004	pungkyarifianto.dkv@upnjatim.ac.id

Subjects:

N Fine Arts > N Visual arts
N Fine Arts > NC Drawing Design Illustration
N Fine Arts > NE Print media
N Fine Arts > NX Arts in general

Divisions:

Faculty of Architecture and Design > Departement of Visual Communication Design

Depositing User:

student Rahma Elmira Fairuza

Date Deposited:

03 Dec 2025 07:37

Last Modified:

03 Dec 2025 09:00

URI:

https://repository.upnjatim.ac.id/id/eprint/47468