Bahreisy, Mochammad Salim (2025) Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Pada Edelweis Florist Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The Influence of Price and Product Quality on Purchasing Decisions at Edelweis Florist Surabaya. Mochammad Salim Bahreisy, Maharani Ikaningtyas. This study aims to analyze the effect of price and product quality on purchasing decisions at Edelweis Florist Surabaya. Price and product quality are considered essential marketing elements that work synergistically in influencing consumer perception, preference, and purchasing behavior. An appropriate pricing strategy creates a positive value perception, while high product quality increases consumer trust, satisfaction, and willingness to purchase. This research employs a quantitative method using a survey questionnaire distributed to customers of Edelweis Florist Surabaya. Data were analyzed using SPSS, the results indicate that price and product quality significantly influence purchasing decisions both partially and simultaneously, highlighting that setting competitive prices and delivering high-quality products are essential strategies to enhance purchasing decisions at Edelweis Florist Surabaya. Keywords: price, product quality, purchasing decision, marketing.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Mochammad Salim Bahreisy | ||||||||
| Date Deposited: | 24 Nov 2025 07:01 | ||||||||
| Last Modified: | 24 Nov 2025 07:01 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/46912 |
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