Setyawan, Ramadhan Dwi (2025) Strategi KBRI Seoul dalam Mempromosikan Budaya Indonesia di Korea Selatan Tahun 2021-2024. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study focuses on the strategy of the Indonesian Embassy (KBRI) in Seoul in promoting Indonesian culture to the South Korean public throughout 2021–2024. Cultural promotion is an important instrument in public diplomacy to build a positive image and strengthen bilateral relations. The theoretical basis used is Andreas Pacher's concept of public diplomacy, which includes communication, relations, and advocacy. The results show that the Indonesian Embassy in Seoul effectively implemented these three dimensions. The communication dimension is implemented through the use of social media and mass media to disseminate cultural and tourism information. The relations dimension is reflected in collaboration with Korean institutions, diaspora communities, and artists in holding festivals, exhibitions, and workshops. Meanwhile, the advocacy dimension seeks to convince the Korean public of Indonesia's rich culture. Overall, the Indonesian Embassy in Seoul is considered successful in carrying out its strategic role in cultural diplomacy, contributing to the strengthening of diplomatic relations between the two countries. This study recommends expanding the use of digital technology and private sector partnerships to ensure program sustainability and reach a wider audience.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | N Fine Arts > NX Arts in general | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of International Relations | ||||||||
| Depositing User: | Ramadhan Dwi Setyawan | ||||||||
| Date Deposited: | 16 Oct 2025 02:49 | ||||||||
| Last Modified: | 16 Oct 2025 02:49 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/45604 |
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