Firmansyah, Akbar (2025) DESIGN OF A WEBTOON DIGITAL COMIC ABOUT THE DAUL MUSIC FESTIVAL AS AN INTRODUCTION TO THE CULTURAL CULTURE OF MADURA ISLAND TO TEENAGERS AGED 18-22 YEARS. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Madura Island boasts a rich and unique cultural heritage. However, the island is often known through negative stereotypes, such as the Carok culture and the iron thief stereotype. This approach obscures the positive cultural aspects that have significant potential to improve Madura's image. This study aims to introduce a digital comic in the form of a Webtoon specifically designed to showcase the festival and historical development of Madurese traditional Daul music. This comic is aimed at young people aged 18-22, an age group actively utilizing digital technology and social media. The comic was published on the Webtoon platform due to its high popularity among the target audience and its potential for widespread and accessible dissemination. The comic format was chosen because it allows for cultural stories to be conveyed in a visually engaging manner. The design method used in this study was descriptive qualitative. Data collection was conducted through several stages: direct observation of the Daul music festival, a questionnaire to understand the target audience's preferences and knowledge of Madurese culture, and in-depth interviews with artists and cultural figures. Secondary data sources were obtained from literature studies. This data was analyzed to produce a comic story that was accurate, authentic, and well-received by readers. The final result of this design is a webtoon comic entitled "Gemerlap Daul Madura," which serves not only as a medium for entertainment but also as an educational tool and for preserving Daul music culture. This comic is expected to provide a new perspective on Madura. Furthermore, this comic also aims to build a more modern and positive Madurese identity, which can be juxtaposed with other Madurese popular culture such as Karapan Sapi (Bull Racing). This comic is expected to change existing negative views and inspire the younger generation to love and preserve their own culture more. Keywords: Madurese Identity, Stereotypes, Gemerlap, Preservation
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NC Drawing Design Illustration |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Akbar Firmansyah | ||||||||||||
| Date Deposited: | 19 Sep 2025 09:24 | ||||||||||||
| Last Modified: | 19 Sep 2025 09:24 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/44236 |
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